We specialize in quantitative study, qualitative study, value chain assessment, market segmentation, feasibility study.
We advise corporate houses as well as development agencies.
Kaizen brings together the right people and technology to help you gain valuable insights into your industry, customers and stakeholders. We provide Accurate, Authentic and Affordable research solutions for clients and help them make decisions that can lead to profitable growth.
We are KAIZENERS. We believe in continuous improvement of Research through CUSTOMIZATION that is founded on technical excellence.
Market Research Project
Value Chain Assessment
We assist our clients to understand and quantify their value addition so that they can serve their customers better.
Brand Health Study
Objectives of Brand Health Survey
Broadly, this technique is used to measure a 360 degree view of a brand. It includes but not limited to the following aspects:
- Awareness and usage
- Stakeholders’ perception of the brand
- Performance of the brand on its value proposition
- Customer loyalty
- Strategy to allocate resources aptly for maximizing the brand potential
- Ability to charge premium
Real Time feedback
People are interacting with your business on the go. Whether it be using an app, or popping into a branch in between meetings. Real Time Feedback or RTF, as we call it in this neck of the woods, is designed to collect feedback from customers as soon after a direct interaction with your business.
We ensure that our RTF surveys are kept concise, to the point and easy for the customer to respond to especially when replying on a mobile device. We’ve seen some incredible response rates using our well designed RTF survey framework.
Employee Engagement Model
Focus Group Discussion
In Depth Interview
Extended Group Discussion
Insight Mining Workshop
Mystery Shopping Study
Major Clients and Past Executions
Recently Kaizen CRS has conducted a survey to generate insights on the aviation industry of Bangladesh.